🌸🌸🌸For International Women's Day and Women's History Month, I was approached by the talent scouts of the Pink Salt and invited to collaborate on a celebratory ident for MTV🌸🌸🌸
I focused on a simple narrative while remaining fun, magical, and energetic. Three friends are riding a pink cheetah that vigorously carries them away from the patriarchal past and proceeds with running through the lush, free, jungle-like magical world – into the fabulous feminist future. I intended to convey a diversity of various shapes, colors, and even life forms through the three friends and other female characters in the animation (you can spot aliens, mermaids, and fairies…). With this animation, I wanted to appropriately reference the IWD's broad subject matter and express my own vision while adhering to the wild and experimental style of earlier MTV idents.
I focused on a simple narrative while remaining fun, magical, and energetic. Three friends are riding a pink cheetah that vigorously carries them away from the patriarchal past and proceeds with running through the lush, free, jungle-like magical world – into the fabulous feminist future. I intended to convey a diversity of various shapes, colors, and even life forms through the three friends and other female characters in the animation (you can spot aliens, mermaids, and fairies…). With this animation, I wanted to appropriately reference the IWD's broad subject matter and express my own vision while adhering to the wild and experimental style of earlier MTV idents.
I developed a 16:9 version for TV, as well as the 9:16 version for socials.
Credits:
Client // MTV
Agency // Pink Salt
Creative Director // Beatrice Cardile
Head of Talent // Irene Pollini Giolai
Executive Producer // Anna Caregnato
Brand Image Assistant // Alina Lobanova
3D Artist & Creative Director // Aleksandra Bokova
Talent Agency // The Different Folk
Sound // Offgrid Studio
Music // Jenny B - State Of Mind, courtesy of “Boomerang”
